See omnystudio.com/listener for privacy information. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. You are describing a mature company. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. We love talking about movies, tv shows, and everyth. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. This is a split, right? The counterexample there is obviously Joe Rogan at Spotify. To be clear though, theres a whole lot of fluidity between these segments. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. Eighty million Americans a week listen to podcasts. We do talk to them. About. Is that part of your business affairs team, just selling the IP out? Its probably cheaper to buy those shows, it might be cheaper to produce those shows. I didnt think I would have or need a robust business affairs department two years ago. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Are you doing that math? Youre doing ad injection into the feed? You should subscribe to it. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. I think its really cool. Are we mature enough as an industry for every medium-sized network or larger to have one? The Ron Burgundy Podcast is back! The last thing Id say is more of a human thing. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. Go follow Decoder on TikTok, its great. There has never been a moment in the company that we were sidelined or deprioritized. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. The problem it was solving, the price point was undeniable, it made perfect sense to me. Are you open to video? I look at the companies that have the targeting capabilities. The other is the digital audio group. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Like you said, yes, targeting is getting harder for digital social media platforms. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. Don't act like you're not impressed. In fact, you almost certainly kill true creativity when you hit that moment. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. You have a distribution model that is free. Ron Burgundy! Its not like, I spent 95 percent of our time on Will Ferrell. See omnystudio.com/listener for privacy information. I cant find the reason in podcasting. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. I can go on as long as I want.. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . The creator and the ad-serving publisher, in our case, are in total control. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. Weve all seen this, so Im not saying anything privileged. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. Thats an insanely large but insanely accurate number. We try to organize them into slates that have EPs and producers on top of them. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. So he had a similar trajectory, and hes a wonderful guy. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. Also, the medium was exploding. See omnystudio.com/listener for privacy information. I can talk about the things I cant talk about on the radio. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. Its a great question, because isnt everything direct response at the end of the day? Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! 246 episodes totalling 170 hours, 51 minutes. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. They chose a real simple version of it called Really Simple Syndication, RSS feeds. I hate to answer it so vaguely. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. If you dont do this, you will never have the reach you need in digital audio. The way to do that was to create two segments in our company. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. I think most podcasters are bad at marketing. We basically built an academy where once a year we grab eight or 10 people. He was a great guest, super game to answer the questions, especially in front of a live audience. How have you arranged iHeart Digital? The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. The Ron Burgundy Podcast. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. Its because of the venture capital money. That is technically a long tail show. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. Ive listened to you in the past. Again, streaming was a really obvious example of this for TV streaming companies. You just saw it happen. For sure, we deserve and need it. In my opinion, I dont think we would be where we are as an industry otherwise. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. We're all in a glass case of emotion. These are marketers who are usually really good at this stuff like really good. Is there any way to actually innovate? The Man, The Movie, The Podcast! You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. It was a packed house and a great time. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Hollywood is a difficult, complicated industry, its nothing new to say that. Conal Byrne is the CEO of iHeart Digital. This is very unique. So we launched a company together. Yes, its about my competitors, I get it. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. Then, up and coming Tim Heidecker joins him. But no, youre spot on. We have an app of our own. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. Thats a super good question. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. A million monthly downloads or more is a ton. Inside iHeartMedia, its an audio company. All I see is this constructiveness across these two segments. That got its own set of executive producers out of LA who shepherd the NextUp program. The truth is, audio all-up is a third of all the media we consume. See omnystudio.com/listener for privacy information. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I think they know the effect, long-term, that you have when you stop marketing. Theres this adage for anybody that has worked in video. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! People trust podcast content more than they trust what they see on social media by like 60 percent more. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Its called Hot Pod, written by our very own Ariel Shapiro. Well, we have over $100 million a year in broadcast radio marketing. You have to make a lot of decisions. Thanks to Ariel who did an amazing job. Theyre mine. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Weve arrived. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. It was a smart move on their part to buy a company like HowStuffWorks.com. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. Humans have a predilection for overcomplicating things. The marketing team is like, What are you doing?, Yeah. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. Yeah. Every single question is about org charts. Are they yours if theyre subscribed on YouTube? Exorcising some demons in Rons man cave. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. Its redemption codes and URL codes. It thrives when it is a widely distributed medium. The toothbrushes were great. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Its not a huge focus for us. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. Ill end on this. Crypto company Gemini is having some trouble with fraud. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. If there are principles that I try to remember once a week or so, its probably those three. Is that something you think about as targeting? The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast!